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June 2026
Real Estate Channel Partnership Proposal
The Simple Touches×Coffee & Contracts
Prepared for Cindy Plourde · Head of Partnerships, Coffee & Contracts
Tamany Hall
The Simple Touches
We have history
This isn't a cold pitch. Tamany and Coffee & Contracts first talked about collaborating in March 2023. C&C said yes then, and the timing wasn't right to build it properly.
In the years since, The Simple Touches has continued sending agents toward C&C with no formal arrangement, because the philosophies have always aligned. This is the formal version of a partnership that has been working informally for three years.
Performance highlights
0%
Email open rate
9,234 active subscribers
9,234 active subscribers
2× industry avg of 20–22%
0
ManyChat IG DM contacts
32% of following took action
32% of following took action
Warmest audience segment
0%
Apple Podcasts engaged listeners
408 engaged of 646 listeners
408 engaged of 646 listeners
Strong niche B2B retention
0
Instagram followers
568,130 views / 90 days
568,130 views / 90 days
@realestatesocialstrategist
0%
Women · 83.5% US-based
Ages 35–54 dominate
Ages 35–54 dominate
Coffee & Contracts' exact ICP
0
Email clicks / 90 days
96.7% from desktop
96.7% from desktop
Intentional, not accidental
Connect with The Simple Touches
TST × The Close · Case Study
January 2024 · All results organic, no paid promotion
TST x The Close Partnership
What one TST partnership campaign looks like in practice.
13
Content pieces
30
Days
4
Platforms
$0
Paid budget
Reels, TikToks, Story series, email features, and carousels: all tracked, all attributed. Full metrics including partner audience growth and reach are in the case study.
63.19%
Opt-in conversion rate
Industry average: 2-5%
565
Unique visitors to opt-in form
357
Opt-ins from a single form
1,462
Total opt-ins across 5 campaigns
110
New email subs from a single Reel
“
We've seen 110 net new email subscribers from your Reel and some fantastic engagement on our IG. Do you want to revisit plans for the rest of Q2? We're open to exploring other options beyond the Reel.
Kaydi Rainey · Senior Social Media Manager · TechnologyAdvice
What this means for Coffee & Contracts: When a Tamany campaign includes a CTA with a lead capture or signup link, the audience doesn't just watch. 63% of the people who land on the page convert. For a affiliate link, that conversion mechanism is already proven.
As seen on
Past & current brand collaborations
Women in Power documentary feature complete · Telly Award Winner 2026 · Brand partnerships now open
Note: The Close, ManyChat, Flodesk, and Canva collaborations all sit in the marketing and content category Coffee & Contracts owns. This audience has purchased agent marketing resources on Tamany's recommendation before. The trust transfer is already in place.
What partners say
★
★
★
★
★
"My views have EXPLODED since they filmed at my luxury estate, Modern Mansion of Miami, located next to Versace Mansion in South Beach. I could write pages about how awesome the experience was, or I could just tell you: Results don't lie."
Austin George · Owner, Modern Mansion of Miami · Google Review
Proof of audience action
22K+
Views
A community member approached Tamany with an urgent advocacy campaign: a wrongful death case with a legal filing deadline. In partnership with the family, a single content campaign drove 22,000+ views, generated enough direct action from the audience to prompt a district attorney to recuse herself from the case, attracted local and national media attention, and ultimately contributed to two arrests and criminal indictments on tampering with evidence charges.
This was not a paid campaign. It demonstrates what this audience does when a call to action is clear. For a Coffee & Contracts affiliate link CTA, the mechanism is identical.
This was not a paid campaign. It demonstrates what this audience does when a call to action is clear. For a Coffee & Contracts affiliate link CTA, the mechanism is identical.
Two organic videos: one long-form on YouTube, one short-form on Instagram and Facebook. No boosting, no paid promotion, no PR firm.
Proof of Paid SaaS Conversion
January – May 2025
85+ paid SaaS-adjacent conversions across multiple reels.
85+
Paid conversions
$11K+
Partner revenue driven
Multiple
Reels · one-time payment product
$0
Ad spend
An AI listing-photo and reel-edit tool for realtors, promoted across multiple reels using the same content stack proposed here: Reel + Email + ManyChat DM flow. Conversions documented in the partner's FirstPromoter dashboard at the affiliate's 50% commission rate. Stopped promoting when the brand's conduct stopped meeting TST standards. Worth noting for Coffee & Contracts: these were one-time payments capped at $149. A recurring membership model compounds the same conversion mechanics into ongoing MRR.
What this means for Coffee & Contracts: The conversion mechanism is proven, not theoretical. The audience pays for marketing tools when the recommendation comes from Tamany. With C&C the fit question is already answered: Tamany has been organically sending agents to the membership since 2023.
Audience at a glance
Instagram
96,039
@realestatesocialstrategist
ManyChat contacts
30,505
Active IG DM automation
Email list
9,234
Active · 47.5% avg open rate
TikTok
35.6K
242.95K total likes
YouTube
4,530
@thesimpletouches
Facebook
10.5K
Followers
Instagram: Demographics & Performance
81%
Women
Coffee & Contracts' member base is predominantly women agents. Direct audience match.
83.5%
Based in the US
Domestic, English-speaking, active real estate market. No noise.
Ages 35–44 (peak earning years)35.7%
Ages 45–54 (established agents)25.3%
Views / 90 days
568,130
Reels 72.3% · Stories 26.1%
Accounts Reached
101,308
Distinct humans, not just impressions
Interactions
17,364
68.3% followers · 31.7% non-followers
Profile Visits
5,700
274 external link taps
30,505
Not passive followers. Each of the 30,505 ManyChat contacts actively DM'd and entered an automation flow, and 32% of total following taking direct action. The warmest possible segment for an affiliate CTA.
Email List: 9,234 Active Subscribers
47.5%
Average open rate
Industry average 20–22%. 2× benchmark consistently across 280+ broadcasts.
20,768
Email clicks / 90 days
96.7% from desktop. This audience sits down, reads, and clicks with intent.
Social Simplicity: Paid Community
Social Simplicity
Paid membership community · Active since September 2021
Paying members only
127
Active paying members
4+ yrs
Community longevity
48%
Stay 6+ months
23%
Stay 12+ months
Founding Integration Opportunity: Social Simplicity is evolving into the Real Estate Revenue Room (RRR), a tiered membership launching Q3 2026. Coffee & Contracts has the opportunity to enter as the founding content tool integration: native member access built into RRR tiers before the program opens publicly. Member emails maintain a 65%+ open rate, 3× the industry average. This is the highest-trust, most conversion-ready segment in the TST ecosystem. Nearly half of members stay 6 months or longer, and long-term loyalty is climbing: 12-month-plus retention doubled in a single quarter. Members who activate C&C here are sticky by nature.
Podcast: The Algorithm Ate My Homework
52 episodes on social media strategy for real estate agents, available on Apple Podcasts, Spotify, and YouTube. Every listener self-selected into content about social media and marketing in real estate. Every listener is already thinking about the exact problems Coffee & Contracts solves.
Total plays11,252
Listeners646
Engaged listeners408
Followers241
YouTube
Total views7,098
Watch hours640
Episodes52
All-time plays2,145
Listen hours451
Followers146
20,495
Combined plays
394
Avg per episode
63%
Apple engaged listeners
3
Platforms
Two Tracks We Build Together
👇
This is the most important section. Two tracks with clear steps Cindy's team can act on. Every move is structured to win for C&C and for The Simple Touches.
1
Coffee & Contracts inside the Real Estate Revenue Room
Templates as a tool, not a competing community. Agents get a curated content bundle inside RRR. Those who want more, including community, live trainings, and campaigns upgrade to full C&C via the affiliate link. C&C earns on both.
Why a template bundle: not full membership
Included in the bundle
Social media & reel templates · Weekly reel trends · Email templates · Listing templates · Stock library · Guides & lead magnets · Client checklists · Flyers & mailers
Stays inside full C&C membership
Community & weekly live trainings · Custom content planner · Marketing campaigns · Full member portal · Members-only Facebook group
→ The upgrade. Agents get a taste from the bundle, then want the full meal. The affiliate link is the path.
The upgrade funnel: RRR tier → C&C template bundle → falls in love → upgrades via The Simple Touches affiliate link for community + trainings. C&C earns on the bundle and the upgrade. Zero acquisition cost.
✓
Template bundle rate
Per seat, month-to-month. A curated subset from each content category: reels, email, stock, guides, print , enough to deliver real value, with the full library as the upgrade. Community and trainings stay exclusive to full C&C membership.
C&C action: confirm template-only rate
✓
Built into an RRR tier as a Powered by C&C inclusion
The Simple Touches pays C&C directly at the negotiated rate, builds it into a RRR tier, and surfaces it to members as an "In Partnership with Coffee & Contracts" perk. Members who want the full experience , community, trainings, campaigns , upgrade via the affiliate link.
Both: define tier + affiliate tracking
✓
Dual newsletter swap
TST features C&C to 9,234 subscribers at a 47.5% open rate. C&C features TST to the 25,000-agent Coffee Drip list. Warm endorsement both directions.
Both: schedule send dates
✓
ManyChat always-on placement
C&C affiliate link embedded as a secondary CTA in existing ManyChat DM sequences. Always-on reach to 30,505 contacts with no new content production.
TST action: build into sequences
?
Live training swap Optional
The Simple Touches teaches inside the C&C community , options: Claude for Beginners, Canva for Realtors, or Instagram Lead Generation. Reciprocal: a C&C template walkthrough inside the Real Estate Revenue Room.
Both: confirm interest
2
The AI Collaboration
C&C shows agents what AI can do. The Simple Touches shows them exactly how. One campaign, two complementary teaching styles, collab posts on both feeds.
✓
AI for Agents challenge (IG or email)
Co-branded challenge (IG or email). C&C frames the vision. The Simple Touches delivers the step-by-step build. Both brands post as collaborators on each other's feeds , modeled on the YAP challenge format.
Both: pick format + dates
✓
Co-created AI lead magnet
A co-branded resource where each side brings their strongest asset: The Simple Touches provides the AI tool + skills layer. Coffee & Contracts provides templates + prompts. Any combination works , the output is something neither brand could build as compellingly alone. Deployed to both audiences. Opt-in list shared.
Both: outline + design
✓
Custom AI tools built for C&C members
The Simple Touches builds AI tools designed around C&C members' exact workflows, hosted directly inside the C&C portal so members never leave the platform they already use. Complementing templates, not duplicating them. Co-branded. Powered by The Simple Touches. Owned by The Simple Touches.
TST action: scope + build
✓
Podcast swap
One conversation. Two shows: The Algorithm Ate My Homework × Above Asking. Each side publishes their version and clips for social.
Both: book a record date
One conversation worth having
Mutual exclusivity
The Simple Touches and Coffee & Contracts have shared the same philosophy about real estate marketing since 2023. That alignment is worth protecting. Open to discussing mutual exclusivity on content-template tools so neither brand platforms a competing voice in the other's lane. This would be priced and defined on both sides.
How we move forward
Schedule a follow-up call
calendly.com/thesimpletouches/b2b